The Story of Mrs. Santa into a business at Oulu Business School (AACSB) 2015
Mrs. Santa Lady was born in 1950, the same year as the wife of president Roosevelt, Eleanor Roosevelt visited the Arctic Circle, Rovaniemi, Finland to see, how the UNRRA Aid was used after the the Second WW.
Crafted men in Rovaniemi made this timber cottage (a log building) for her in a big rush, out of timber stock taken right from the River Kemijoki. It still reminds of the history of Santa Claus Village. It took then only one week to build the cottage for the presidential convoy, and they could send post cards with stamps from Lapland and the Arctic Circle in Rovaniemi.
The Brand of Mrs. Santa Lady as a Business Model
This is a Winter Day near the University of Oulu
The brand of Mrs. Santa Greetings was not after all developed in a week. Mrs. Santa had taken a lot of photos, videos, written blogs, had social media visibility and working background as a teacher.
This is a winter day in the national park of Syote, Finland
The student group developed the idea and saw a potential enterprize in the media visibility of Mrs. Santa´s own performance and brand creation. That was a refreshing and different view at creating the the media of its own as Mrs. Santa Lady by creative students.
This group of four students and other groups started pitching their business ideas to each others with a lot of critics. Each group developed their own ideas into real businesses for international purpose with a scientific theory.
In two weeks´s pitching the business idea of Mrs. Santa Greetings – Sharing the Christmas Spirit Year-round was seen a better idea, since the Santa Claus of Finland is copyrighted starting from the beginning of the 1950´s.
A student from India was interested to bring his family to Finland to meet also Mrs. Santa as well as Santa Claus in Rovaniemi, Lapland.
Santa Claus, a remarkable Finnish brand
In Lapland there is Korvatunturi, the Fell of Ear, where Santa Claus is living and where also the City of Rovaniemi with the Santa Claus Village is. It is a remarkable Finnish brand, made by partly with the help of the Finnish Government and many creative people from Lapland. The fact that makes other (Nordic) countries envious, like maybe also the North Pole in the USA.
From drawings to digital stories
In 1957 the teacher by name Lisa at school in Lappajärvi made drawings on the chalk board, all kinds of pictures, stories, numbers and words so fabulously, that Mrs. Santa also decided to became a teacher. She had a role model, whose impact was life-long.
Mrs. Santa became a class teacher in 1979 who today can tell also digital stories for the children.
Children love stories
Children sat in front of Mrs. Santa during the lessons at school. Usually the children told the teacher, what to draw on the chalk board, and how the story would go on.
– Make a simple circle, they asked her, what it is and continue the story by drawing more motives while watching. They make the stories, since they have such a rich imagination!
Mrs. Santa tells and draws stories of her own and also traditional stories like here, a story of Little Red Riding Hood
Put all the children to school to make the world better!
It saves the world, if every child in the world can read, write and count. That is an ambitious goal, but not impossible, if we understand all the big possibilities of the education. The children must also have a time for playing, too.
Global content production
Mrs. Santa makes global content production of drawings, photos, videos and stories mainly in English.
Finland, a little Nordic country for the tourists from all over the world
Mrs. Santa Greetings will share Christmas Spirit Year-round all over the world, like China, India, Africa, America and Australia. We tell people about our wonderful country with forests, blueberries, lakes, bright sky, fresh air, vast mosses, and friendly people.
We tell people stories of our wild animals, like birds, reindeer, foxes, wolves, bears, arctic foxes and moose. Finns love Lapland, forests, lakes, all the seasons with different colors and experiences. Extreme conditions of the Nature. Finns teach their children to love Nature and its wonders.
The local newspaper Rantalakeus found, that Mrs. Santa has divorced from Santa Claus! No, no, it isn´t true. We are just happily together, me and my husband. The newspaper found instead the real story of Mrs. Santa Claus making an impact. In this story Mrs. Santa plays a role of promoting the idea of education of the children in the world.
– Mrs. Santa Greetings